|
| « Omniture: Baird Upgrades After Recent 30[...] -- Previous | | Main | | Next -- Dot Hill Shares Slide On Weak Q1 Outlook » |
|
March 14, 2008, 11:01 am
Microsoft To Buy Ad Software Provider Rapt
Posted by Eric Savitz
Microsoft (MSFT) this morning announced an agreement to acquire Rapt, a San Francisco-based provider of advertising yield management solutions for digital media publishers. Microsoft says the Rapt software will become part of its Atlas Publisher Suite. Terms of the deal were not disclosed. Post a Comment
|
advertisement
ABOUT THIS BLOG
Eric joined Barron's as a feature writer in New York in 1988, after four years at the Dow Jones news wires. In 1995, he moved to California as the magazine's first reporter in Silicon Valley, creating the Plugged In column. Eric left Barron's in 1998 to become executive editor of The Industry Standard. He rejoined Barron's in Palo Alto in late 2001. Eric also writes the weekly Tech Trader column in the print edition of Barron's. Criticisms, comments and tips can be sent to: techtraderdaily@barrons.com . |
|
Our network comprises business and financial news web sites read by millions of business decision-makers around the world. Barron's is America's premier financial magazine, renowned for its market-moving stories and in-depth reporting.
 |
 |
|
Tech Trader Daily is a blog on technology investing written from Palo Alto, California by long-time Barron's West Coast Editor Eric J. Savitz. The blog provides news, analysis and original reporting on events important to investors in software, hardware, the Internet, telecommunications and related fields.
